Jackie has been working on commercial architecture & branding projects, often at the same time, since 2010. This is only a sample of her commercial portfolio. For an expanded commercial portfolio with project summaries, kindly request one here.
BUILD-A-HOUSE // Graphic Identity in Three Dimensions
BUILD-A-HOUSE is a folded, three dimensional graphic identity object designed for Heyday Partnership as a giveaway item for the opening of a six unit small lot subdivision project in Glassell Park, Los Angeles.
CULINARY REIMAGINATION // Narratives in Large-Scale Menu Innovation
This is a full-bleed book prepared for IHOP, describing four future narratives they could explore to innovate ahead of the competition in their category as the market and their clientele change.
Role: JSM is the author of the "Fresh" and "Personalize Your Plate" narrative, and managed the book's graphic design and printing process.
EAT & DRINK YOSEMITE // Yosemite Eats
Yosemite Eats is a proposed mobile application that integrates mobile payment and an interactive concession directory in Yosemite National Park. It is also a refreshing and immediately useful umbrella brand integrated with Yelp and GoogleMaps functionality to create a sense of inclusion amongst Yosemite's disparate eateries.
Role: As an independent Design Strategist with a Los Angeles product innovation firm, Jackie conceived of the app as a solution to the traffic flow issue that the competition literature highlighted as a major problem to be resolved by the winning bid proposal. As a new operations management system working in tandem with the updated landscape architecture and interiors, Yosemite Eats eliminates pedestrian lines some or all of the day at most Valley sites and reduces vehicular traffic by eliminating a moderate amount of automobile trips between sites in Yosemite Valley.
M66 WINE BAR & GRILL
M66 WINE BAR & GRILL is a proposed casual dining restaurant in the historic Mission 66 Canyon Lodge at Yellowstone National Park. This menu was prepared for a competition hosted by the National Parks Service. The goal of the project was to bring forth the optimistic and colorful elements of midcentury modern America. Art Direction was provided by New York City based architecture firm MNDPC.
VELOCITY TV // Programming Analysis Infographic
This infographic was prepared for Velocity TV following an ideation hosted by a Los Angeles product innovation firm, during which creative consumers brainstormed new programming opportunities for Velocity. These infographics compare Velocity's existing programming with the wide berth of ideas produced at the ideation.